Mel is the playful younger sister of Melissa, a happy go lucky footwear brand whose only aim in life is to sweeten your stride.
Taking on the same ethical stance as their sister brand Mel believes in being Vegan friendly, recyclable with a subtle scent, and proving that fashion can be thoughtful.
Playing with lighthearted silhouettes in block colours (very in this season!), Mel’s jelly collections of ladies heels and flats have been decorated with opaque and translucent butterflies, hearts and ribbons for a cute girly finish.
Plastic and Design
Our childhood days our lives were limited to nothing but that of our imagination. We can say the same thing about plastic the possibili- ties are endless. If you can think of it you’ll definitely be able to mould it from plastic.
The use of plastic, in things other than everyday use, is becoming more commonly used. Plastic is not only a cheaper alternative to other materials, its strong, can be crafted into a variety of different shapes, sizes and colours.
Because of plastics life expectancy (meaning it can take hundreds of years to decompose), artists and designers have taken to using plastic in their work and fashion and we now see plastic design not only in our daily goings but also in many of our outfit choices. When thinking of plastic, we can’t help but think of our favourite toys or our timeless Lego set. Toys help inspire the imagination, a handful of bricks can create a princesses castle and be played with for hours.
Starburst, Fizzy Cola Bottles, Jolly Ranchers, Jelly Tots, Bon Bons and Wham Bars to name a few. These delicious names evoke some fun memories from times a past. These not to distant times when we would save our pocket money to divert to the corner shop on the way to school to pick up a 10p pick n’mix play a part of most of our child- hoods.
Now it’s time to find our new guilty pleasure, our sweet tooth has become our sweet foot! Mel’s refreshing collection of jelly shoes come in six tantalizing styles, each in their own rainbow pallets and sweet bubblegum aroma.
Anything is good if it's made of chocolate – Jo Brand
We think the same about plastic, especially when we can make any shape and size of jelly shoe in an assortment of candy colours. Or when we can add glitter like a dusting of sherbet.
Email your favourite sweet story or candy memories for a chance to win our latest Mel Competition.